Paula Trabulsi, David Quiles Guilló, Graziela Calfat, Rafael Souza, Pieter Tjabbes, Pedro del Priore.
What’s it all about?
NOVA is a multi-dimensional, contemporary culture exhibition. An interactive, full-environmental experience utilizing color, light, textures, music and design, in the form of collaborative and integrated art compositions by a wide range of artists from around the world. From hand-made illustrations to large scale murals to modern digital art; moving image to multimedia & sound convergence, art will be made without the limitations or restrictions of traditional format and will rely heavily on the magic of live improvisation. During this constantly evolving and mutating exhibition, the creative process will be witnessed as an ongoing work in progress rife with experimentation, challenging traditional and contemporary techniques and the bending of modern technology.
This new edition/evolution of ®NOVA is a multi-dimensional event focusing on story telling. An interactive, full-environmental experience featuring color, light, projections, music and space, in the form of cinematic installations. Renowed artists from around the world create a 30 to 45 minute movie in order to be shown as an installation. This installation will experiment with its surrounding space, featuring several screens and the many combinations between them to tell a story, and to push the perception of the audience. While the ready made film is showing, the artists must film a second part of the story live, while the film is being shown. The audience is part of this second part, being part (or not) of the final movie. The objective is to descontextualize the cinema experience, and generate a full entertaiment experience where public comes to enjoy a movie, but also to be part of it in all its possible different levels.
Where and when is it happening?
®Nova Contemporary Culture
September 24th to October 29th, 2011
Cinemateca Brasileira
Largo Senador Raul Cardoso, 207
Vila Clementino – 04021-070
São Paulo, SP, Brazil
+55 21 23325120
www.cinemateca.com.br
Saturdays from 18.00h to 22.00h
Who is behind it all?
ROJO®
www.rojo-projects.com
ROJO® is a independent creative organization, founded in 2001 by David Quiles Guilló, dedicated exclusively to generate, promote and push positive forward-thinking contemporary art worldwide. ROJO® creative headquarters are located in São Paulo (Brazil), Milano (Italy) and Barcelona (Spain). ROJO® generates cultural creative networks, developing and coordinating self-generated collaborative art projects and hosting exhibitions worldwide. ROJO® has done more than 600 events around the world exploring different medias to generate creative encounters between artists and expose these encounters to the public.
ART unlimited
www.artunlimited.com.br
Art Unlimited has been working with cultural events since 1995. It has organized some of the best exhibitions shown in Brazil in recent years and has provided expertise to important national and international institutions, attaining recognition for its excellence. Art Unlimited has organized and presented many influential exhibitions in Brazil, such as: “Vertigem!”, by OsGêmeos; Kurt Schwitters “The Merz Artist”; and Henry Moore “A retrospective”. Each of these won APCA´s (São Paulo’s Art Critics Association) ‘best exhibition of the year’ awards in 2009, 2007 and 2006 respectively.
BossaNovaFilms
www.bossanovafilms.com.br
One of the biggest brazilian audiovisual production companies, BossaNovaFilms is specialized in advertising, entertainment and brand content. In 2008, it received the Caboré Prize as the “Production Company of the Year”. With a casting of directors from different academic segments, generations and profiles, which have collected prizes in Brazil and abroad, BossaNovaFilms delivers for all kinds of media audiovisual products that carry this diversity of styles.
®Nova website is published by Sintonison SL. All image copyrights are owned by its authors. Reproduction of ®Nova website content is prohibited unless explicit written consent. ROJO® and its logo is a worldwide registered trademark of Sintonison SL.
